Economic support for a medical device.

Context: The medical supplier was seeking some economic evidence to support a marketing campaign for a novel medical device product used in hospitals. They wanted to capitalise on the environmental benefits associated with the use of their product, in particular water savings, as well as savings in nursing time and cost.
Actions: A primary research project was conducted to generate the economic data, including an observational time and motion study, a survey of nursing staff and desktop research. The evidence was presented as a report on the economics of current practice, which could be used as an evidence base for the marketing campaign.
Outcome: The economic report was quoted and referenced in the successful marketing campaign.

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